The .XXX Sunrise will start September 7th 2011, and will be divided into two tracks.
Sunrise A is for members of the adult/erotic industry, with either trademark rights and/or prospective rights through pre-owned domainstrings in other TLDs (Grandfathering).
Sunrise B, for Trademark holders outside the industry, will be held simultaneously. It allows applicants to reserve and therefore block domains, so they cannot be used.
Timetable of the .XXX launch process:
Sunrise A B: September 7th till October 28th, 2011
Landrush: November 8th till 25th, 2011
General Availability: December 6th, 2011