Based on your input and recommendations, our experienced auditors will run a series of automated screenings combined with manual research. They will eventually draw up a complete and user friendly overview of the portfolio, comprising not only all domain names held by or associated with your organisation, but also those held by third parties.
The audit will cover all generic Top Level Domains (gTLD’s) and country code Top Level Domains (ccTLD’s). A total of 600+ TLD’s.
Some countries and TLDs offer limited or no “whose” information, whereas others allow cross-data search and match. We know them all, and will seek to identify not only domains related to your core brand and products, but also campaign domains and other domain strings which we mutually agree to screen for.
Next step is to determine the current legal standing of the domains, i.e. does your organisation control its own domains.
- which domains are held by your main organisation
- which are held by branch offices or other in-house organisations
- which belong to third parties
Our statistics show that as much as 45% of domain names may be owned by third parties, including:
- previous company name or name of acquired companies
- misspellings or total omission of company name in owner data
- held by employees
- “lazy” domain registrars registered domains in their own name
- owned by a local distributor
- owned by ex-partners, competitors
- taken by disgruntled ex-employees
- taken by cyber sharks, ranging from private hopefuls to professionals