The first step in the process is usually to gain a complete overview of the scope of the portfolio, including identifying domains held by branch offices, business partners and various kinds of third parties.
Our experienced auditors will run a series of automated and manual checks to identify all relevant domain names within or related to your domain portfolio.
They will create and provide you with an in-depth report of the exact legal and technical status of each domain.
Many clients will also take this opportunity to define and create a corporate domain strategy.
Web Solutions has considerable experience with assisting clients in drafting a strategy where the domain registration priorities and procedures correlate well with the overall corporate strategy and business objectives.
With the Audit report at hand, you will be in a strong position to make decisive strategic decisions. Working in co-operation with one of our experienced Account Managers, the next important step is to determine and implement the future layout of the portfolio, hereunder:
- Consolidate the legal structure, domain owner profiles, contacts, DNS
- Single out and drop obsolete domains
- Identify and acquire missing domains
- Activate domains; create an online strategy for different domain groups
- Create a response strategy for domains held by third parties, both hostile and not
- Select a preventive strategy towards future exposure to cybersquatting
- Define and counter the risk of typosquatting or common misspellings
- Decide if certain divisions should manage specific parts of the portfolio