benefits of using domain optimisation

Consolidation and optimisation of corporate domain portfolios is at the absolute core of our business.

There are many advantages to consolidating your domain portfolio with one single registrar, with the main focal points being:

  • Gain panoramic overview of portfolio
  • Improve efficiency, dynamic readiness
  • Streamline and reduce administration

The consolidation and optimisation process normally takes a few months, depending on the portfolio size. During the entire process, Web Solutions will complete all necessary documents on your behalf. We will also obtain relevant powers of attorney to act as your direct representative towards past domain registrars and registries. In fact, our specific aim is to keep your administrative burden at an absolute minimum!

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Global portfolio audit

The first step in the process is usually to gain a complete overview of the scope of the portfolio, including identifying domains held by branch offices, business partners and various kinds of third parties.

Our experienced auditors will run a series of automated and manual checks to identify all relevant domain names within or related to your domain portfolio.

They will create and provide you with an in-depth report of the exact legal and technical status of each domain.

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Defined domain strategy?

Many clients will also take this opportunity to define and create a corporate domain strategy.

Web Solutions has considerable experience with assisting clients in drafting a strategy where the domain registration priorities and procedures correlate well with the overall corporate strategy and business objectives.

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Portfolio optimisation

With the Audit report at hand, you will be in a strong position to make decisive strategic decisions. Working in co-operation with one of our experienced Account Managers, the next important step is to determine and implement the future layout of the portfolio, hereunder:

  • Consolidate the legal structure, domain owner profiles, contacts, DNS
  • Single out and drop obsolete domains
  • Identify and acquire missing domains
  • Activate domains; create an online strategy for different domain groups
  • Create a response strategy for domains held by third parties, both hostile and not
  • Select a preventive strategy towards future exposure to cybersquatting
  • Define and counter the risk of typosquatting or common misspellings
  • Decide if certain divisions should manage specific parts of the portfolio