.PAY is a new generic Top-Level Domain (E-commerce & Consumer Niche gTLD) announced by ICANN, the Internet domain authority. The New gTLD Program`s goal is to enhance competition, innovation, and consumer choice. You can see it as your opportunity to get that perfect domain which has been taken by someone else. The introduction of .PAY domain extension is divided into three phases: Pre-registration, Sunrise and Landrush. After Landrush period, the .PAY domain will become public and registrations will be available to everyone (General availability).
If you are not a brand owner, before General availability you are allowed to take part only in the first phase and pre-register your desired domain names within .PAY. The use of our gTLD pre-registration module is free of charge and without any obligation to buy later on. We will keep you updated on future developments related to your preregistered domains, including information about pricing and regulations, once these have been announced by the registry responsible for a given gTLD. Please note that pre-registration of .PAY is not a queue. Although we will try our best, we cannot provide any kind of guarantee that pre-registration will eventually lead to successful registration of your chosen domain within the .PAY extension.
If you wish to secure your rights to a specific domain name, please choose our Managed TMCH Submission service which offers trademark owners a simple yet efficient way to monitor and protect their brands. It is also the only way by which trademark owners can participate in designated Sunrise periods.
For non-trademark holders Pre-registration of .PAY will be available until General availability.
If you would like more information about the .PAY domain ending, have other questions about the E-commerce & Consumer Niche domains or our pre-registration service, please don't hesitate to contact us at firstname.lastname@example.org or via phone: +44 (0) 20 4571 1971