The .KIDS domain will be a name-place dedicated to global kid-friendly community. Children-oriented content will finally have a relevant and easy to remember platform that can offer kids, parents, educators, businesses, communities and other entities virtual identity.
Internet users will likely adopt the new .KIDS extension to look for fun activities, exchange information, learn, find advice, toys, books, clothes, equipment and anything else that .KIDS may need. It goes without saying that businesses that cater to children will find the .KIDS domain beneficial.
.KIDS is a new generic Top-Level Domain (People & Lifestyle gTLD) announced by ICANN, the Internet domain authority. The New gTLD Program`s goal is to enhance competition, innovation, and consumer choice. You can see it as your opportunity to get that perfect domain which has been taken by someone else. The introduction of .KIDS domain extension is divided into three phases: Pre-registration, Sunrise and Landrush. After Landrush period, the .KIDS domain will become public and registrations will be available to everyone (General availability).
If you are not a brand owner, before General availability you are allowed to take part only in the first phase and pre-register your desired domain names within .KIDS. The use of our gTLD pre-registration module is free of charge and without any obligation to buy later on. We will keep you updated on future developments related to your preregistered domains, including information about pricing and regulations, once these have been announced by the registry responsible for a given gTLD. Please note that pre-registration of .KIDS is not a queue. Although we will try our best, we cannot provide any kind of guarantee that pre-registration will eventually lead to successful registration of your chosen domain within the .KIDS extension.
If you wish to secure your rights to a specific domain name, please choose our Managed TMCH Submission service which offers trademark owners a simple yet efficient way to monitor and protect their brands. It is also the only way by which trademark owners can participate in designated Sunrise periods.
For non-trademark holders Pre-registration of .KIDS will be available until General availability.
With the .KIDS domain name, any website with youth-oriented content will greatly enhance their online image. The Internet will finally have a dedicated space for .KIDS where safety and appropriate content are taken into account. Registrants will be required to follow registration guidelines and produce kid-friendly, kid-focused content to ensure safe browsing.
This new gTLD will create new opportunities for many new businesses that include but are not limited to: daycare centres, nanny and babysitting services, toy retailers, manufacturers and wholesalers, .KIDS merchandisers, clubs and amusement parks, educational centres, museums, camp organisers, .KIDS-friendly associations and any other youth-oriented ventures.
The new .KIDS extension will also offer an opportunity to secure a highly brandable and catchy domain name that will be easily remembered and recognised. Your search engine rankings can greatly improve while visitors will be able to find your site faster and generate more traffic to your site. The .KIDS domain can be a great marketing tool as well, allowing you to reach your target audience by offering content that is appealing to young Internet users.
If you would like more information about the .KIDS domain ending, have other questions about the People & Lifestyle domains or our pre-registration service, please don't hesitate to contact us at email@example.com or via phone: +44 (0) 20 4571 1971